Рассылка — 6 возможных причин, почему никто не открыл ваш инфомейл

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Вы стараетесь в поте лица, подбирая самые волшебные фразы и лучший материал для своей рассылки, а результаты статистики словно режут ножом — ваши мейлы открывает все меньшее количество людей. В чем может быть дело? Предлагаем 6 возможных причин.

1. Вы не адресовали мейл конкретной аудитории

В наше время люди хотят контент, который предназначен именно для них — никому не охота рыться в тоннах информации и искать в ней что-то для себя. Так что узнайте своего покупателя получше и предложите то, что нужно именно ему.

2. Вы не заоптимизировали свою рассылку для мобильных устройств

Еще в 2013 году около 50% рассылок пользователи открывали на своих мобильных устройствах. Этот процент неуклонно растет, поэтому, если ваша рассылка все еще плохо выглядит в телефоне или на планшете, ситуацию нужно срочным образом исправлять.

3. Тема письма не привлекает

Очень часто названия рекламных писем настолько похожи друг на друга, что открывать их совсем не хочется. Более того, такой почтовый сервис как, например, gmail, распознает стандартные названия рекламных мейлов и отправляет их в специальную папку.

4. Рассылка не имеет ценности

Каждый раз, когда вы высылаете своим подписчикам рекламный мейл, вы должны им что-то дать. Это может быть совет, стратегия, купон или что-то в этом роде. Если человек однажды открыл ваш мейл и получил что-то полезное, он будет открывать его и впредь.

5. Мейлы рассылки слишком скучные

Авторы рассылок часто погрязают в рутине и начинают создавать скучные инфомейлы с повторяющимся материалом. Ящики получателей итак наполнены максимальным количеством информации — делайте все возможное, чтобы ваша рассылка была разнообразной, удивляйте своих подписчиков.

6. Некачественная база мейлов

Два основных признака некачественной базы мейлов — это либо устаревшие адреса, либо обилие адресов людей, не имеющих ни малейшего отношения к вашей целевой аудитории. Первое происходит в том случае, когда база не пополняется новыми адресами (вручную или посредством специальной формы подписки), а второе — когда в базу вносятся все подряд адреса или она куплена.

#smmfail: перчатки завод
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