3в1 Три самые горячие новости социальных сетей #26

Три самые горячие новости

В числе самых интересных событий социальных сетей за прошедшую неделю:

  • Twitter делится секретами подборки правильных хештэгов;
  • Facebook почистит ваш таймлайн с помощью нового алгоритма;
  • Linkedin взял курс на молодое поколение.

# Twitter раскрыл секрет идеального хештэга

Три самые горячие новости

Twitter решил заняться образованием пользователей. Не секрет, что Twitter переполнен информацией и, так как до сих пор в новостной ленте фото и видео файлы не отображаются в развёрнутом виде, ориентироваться в этом потоке информации довольно сложно. Но именно для этого когда-то были созданы хештэги, чья задача – сортировать интересную для вас информацию. На прошлой неделе Twitter опубликовал инфографику, которая учит правильно подбирать хештэги, чтобы ваши твиты получили наибольшую популярность. С инфографикой можно ознакомиться, нажав на ссылку, но самые главные правила таковы: следует выбирать уже существующие популярные хештеги, а также те, что соответствуют теме вашего твита.

# Facebook улучшит таймлайн

Три самые горячие новости

Facebook поработал над улучшением алгоритма таймлайна. Уже сейчас мы пользуемся новостной лентой, которую составляет алгоритм, берущий во внимание интересы каждого конкретного пользователя. А новый алгоритм будет отбирать информацию по различным критериям качества, что означает, что вы чаще будете видеть в своём таймлайне новости с более качественными видео и фото материалами, а также новости, которые получили больше Like и Share. Новый алгоритм платформа планирует запустить в ближайшие недели.

# Linkedin молодеет

Три самые горячие новости

Linkedin сделал серьёзный шаг к омоложению своей аудитории и снизил возрастные ограничения для пользователей с 18 до 13 лет. Связано это с тем, что всё больше школьников и студентов заблаговременно начинают искать информацию о потенциальных работодателях, выбирая вуз, и Linkedin не может игнорировать этот факт. К тому же, платформа запускает Страницы Университетов, где студенты и школьники смогут изучать предлагаемые вузами программы, пообщаться со студентами и узнать отзывы выпускников. Молодёжь со всего мира сможет регистрироваться в Linkedin начиная с 13 сентября.

Фиктивные профили в социальных сетях и как с ними бороться
4 интересных фишки новой статистики Facebook Insights

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